Bachelor Digital

Course Description

The Digital Bachelor’s program spans over three years, encompassing two foundational training years to acquire essential skills, followed by a specialized third year that can be completed through an internship.

During the third year, students gain an in-depth understanding of web marketing culture, digital communication, customer journey analysis, and digital project management. Graduates of this Bachelor’s program will possess the ability to oversee a project from conception to realization.

BACHELOR 1 & 2: BUSINESS CULTURE

• Oral and Written Expression
• Work Environment
• Digital Economics
• English
• Portfolio Creation
• Project Management
• Web Accessibility
• Cybersecurity
• Green IT
• Web Law
• E-commerce

DIGITAL MARKETING

• Marketing Fundamentals
• Newsletter Creation
• Community Management
• Digital Communication
• Personal Branding
• Digital Marketing
• Search Engine Optimization (SEO)
• Web Writing
• Communication Strategy

WEB DEVELOPMENT

• Web Integration
• Content Management System
• Algorithmics
• Front-End Development
• Back-End Development
• Databases
• Frameworks
• Javascript
• WordPress Integration

GRAPHIC DESIGN

• Mock-up Design
• Graphic Design Culture
• Web Graphic Production Tools
• Photo/Video
• Print Graphic Production Tools
• Web Ergonomics
• WordPress Design
• Introduction to Motion Design
• Creative Lab
• Print Graphic Production

BACHELOR 3: WEB MARKETING AND COMMUNICATION STRATEGY

• Web and Digital Marketing
• Digital Communication
• Community Management
• E-commerce

WEB DESIGN AND CONTENT PRODUCTION

• Content Management System
• Web Ergonomics and Mock-up Design
• Web Integration
• Visual Content Production
• Back-End Development
• SEO and Web Writing
• Video Content Production

PERFORMANCE MANAGEMENT AND PROJECT MANAGEMENT

• English Game
• Project Management and Meeting Facilitation
• Digital Law
• Professional English
• Challenges of Digital Transformation

PROFESSIONAL PRACTICE AND EXAMS

• Beginning of the Year
• MyDigitalProject
• Professional Experience and Exam Preparation
• Professional Situation Simulation
• TOEIC
• Orthodidacte (Online Learning Platform)