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Course Description

The Bachelor’s program in International Business is designed for students interested in commerce, management, and human resources.

DEVELOPMENT AND MARKETING

  • Strategic Marketing
  • International Market Environment
  • International Distribution
  • International Communication Strategy
  • International Development
  • Negotiation
  • Commercial Policy
  • Customer Relationship
  • Web Communication

MANAGEMENT

  • Sales Force Management
  • Communication and Professional Relationships
  • Human and Organizational Management

ENTREPRENEURSHIP, MANAGEMENT, AND LEGAL ASPECTS

  • Budget Control
  • Commercial Activity Management
  • Financial Business Plan
  • Legal Framework for International Business Activities

PROFESSIONAL APPLICATIONS

  • Language Pact
  • Digital Pact
  • Employability Pact
  • Company Portfolio