Course Description
This specialized year covers key areas such as marketing, communication, management, administration, and information technology. The program’s generalist approach provides a diverse range of career options and equips students with versatile skills for various roles.
The curriculum involves implementing marketing strategies at both individual store and network levels, along with executing operational marketing activities on that scale. In a managerial capacity, students recruit and lead sales team members, coordinating their actions. Additionally, they oversee the legal aspects of the unit’s commercial relationships and optimize its profitability.
Course Modules:
MARKETING AND BUSINESS
- Strategic Marketing
- Market Research
- Communication Strategy
- Operational Communication
- Customer Relationship Policy
- Distribution
- Web Marketing Communication
- Negotiation
- International Development
- Case Studies
MANAGEMENT
- Communication and Professional Relationships
- Human and Organizational Management
- Sales Force Management
- Case Studies
LEGAL MANAGEMENT
- Legal Framework of Business Activities
- Labor Law
- Commercial Company Law and Taxation
- Budgetary Control
- Commercial Activity Management
- Financial Business Plan
- Case Studies
PROFESSIONAL APPLICATION
- Thematic English
- Managerial IT Tools
- Professional Practice
- Professional Portfolio
Course Info
- Category Bachelor
- Duration: 1-4 years