Course Description
The Digital Bachelor’s program spans over three years, encompassing two foundational training years to acquire essential skills, followed by a specialized third year that can be completed through an internship.
During the third year, students gain an in-depth understanding of web marketing culture, digital communication, customer journey analysis, and digital project management. Graduates of this Bachelor’s program will possess the ability to oversee a project from conception to realization.
BACHELOR 1 & 2: BUSINESS CULTURE
- Oral and Written Expression
- Work Environment
- Digital Economics
- English
- Portfolio Creation
- Project Management
- Web Accessibility
- Cybersecurity
- Green IT
- Web Law
- E-commerce
DIGITAL MARKETING
- Marketing Fundamentals
- Newsletter Creation
- Community Management
- Digital Communication
- Personal Branding
- Digital Marketing
- Search Engine Optimization (SEO)
- Web Writing
- Communication Strategy
WEB DEVELOPMENT
- Web Integration
- Content Management System
- Algorithmics
- Front-End Development
- Back-End Development
- Databases
- Frameworks
- Javascript
- WordPress Integration
GRAPHIC DESIGN
- Mock-up Design
- Graphic Design Culture
- Web Graphic Production Tools
- Photo/Video
- Print Graphic Production Tools
- Web Ergonomics
- WordPress Design
- Introduction to Motion Design
- Creative Lab
- Print Graphic Production
BACHELOR 3: WEB MARKETING AND COMMUNICATION STRATEGY
- Web and Digital Marketing
- Digital Communication
- Community Management
- E-commerce
WEB DESIGN AND CONTENT PRODUCTION
- Content Management System
- Web Ergonomics and Mock-up Design
- Web Integration
- Visual Content Production
- Back-End Development
- SEO and Web Writing
- Video Content Production
PERFORMANCE MANAGEMENT AND PROJECT MANAGEMENT
- English Game
- Project Management and Meeting Facilitation
- Digital Law
- Professional English
- Challenges of Digital Transformation
PROFESSIONAL PRACTICE AND EXAMS
- Beginning of the Year
- MyDigitalProject
- Professional Experience and Exam Preparation
- Professional Situation Simulation
- TOEIC
- Orthodidacte (Online Learning Platform)
Course Info
- Category Bachelor
- Start Course: 12 janvier 2024
- Duration: 1-4 years