Course Description
This bachelor’s degree is designed for internet technology enthusiasts and combines community management with proficiency in marketing tools. Students will acquire all the skills necessary for the implementation of an E-business project, from conception to technical realization.
PROGRAM DETAILS IN THE 1ST YEAR: BUSINESS CULTURE
- English
- Oral and Written Expression
- Professional Tools (office software, collaboration tools)
- Personal Development / TRE (Techniques of Expression and Communication) DIGITAL MARKETING
- Marketing Fundamentals
- Digital Economics
- Personal Branding and Social Media
- Newsletter Creation
- Digital Communication Option WEB DEVELOPMENT
- Algorithmics
- Web Integration (HTML / CSS)
- Front-End Development / Javascript
- Back-End Development
- Content Management System (WordPress)
- Back-End Development and Advanced Topics Option GRAPHIC DESIGN
- Mock-up Design
- Graphic Design Culture
- Web Graphic Production Tools
- Print Graphic Production Tools
- Photo / Video
PROGRAM DETAILS IN THE 2ND YEAR: DIGITAL CULTURE
- Web Writing
- English
- Portfolio Creation
- Web Law
- Project Management DIGITAL MARKETING
- Marketing
- Digital Marketing
- Search Engine Optimization (SEO)
- Advanced SEO
- Community Management and Social Ads
- Communication Culture
- Paid Search Advertising WEB DEVELOPMENT
- Object-Oriented Design
- Automated Web Integration (CSS processors)
- Object-Oriented Development and MVC Framework
- Frameworks and Javascript GRAPHIC DESIGN MODULE
- Web Ergonomics / Accessibility
- Video
- Web Graphic Production / Mock-up Design
- Print Graphic Production / Graphic Guidelines
- Motion Design
3RD-YEAR BACHELOR PROGRAM WEB & BUSINESS CULTURE
- English
- Digital Challenges
- Digital Law
- Market Research
- BM – BP (Business Model and Business Plan)
- Project Management
- Agility
- Networking METHODOLOGY AND PROJECT MANAGEMENT
- Project Management
- Financial Analysis and ROI (Return on Investment)
- Meeting Management HTML5/CSS3 DEVELOPMENT
- Javascript
- PHP-SQL
- WordPress WEB MARKETING & COMMUNICATION
- Web Marketing, Marketing Mix
- Social Media
- Adwords
- Analytics
- SEO (Search Engine Optimization)
- E-commerce
- Prestashop GRAPHIC DESIGN
- Web Design & Ergonomics
- Mock-up Design
- Video Projects
- Adobe Creative Suite Tools
Course Info
- Category Bachelor
- Start Course: 12 janvier 2024
- Duration: 1-4 years