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Bachelor Webmarketing & Social Media

Course Description

For this individual, the program encompasses both the strategic and technical dimensions of website visibility and community management on social media. It provides students with comprehensive skills to formulate digital marketing strategies using various social media platforms.

FIRST-YEAR PROGRAM DETAILS: BUSINESS CULTURE

  • English
  • Oral and Written Expression
  • Professional Tools (office software, collaboration tools)
  • Personal Development / TRE (Techniques of Expression and Communication) DIGITAL MARKETING
  • Marketing Fundamentals
  • Digital Economy
  • Personal Branding and Social Media
  • Newsletter Creation
  • Digital Communication Option WEB DEVELOPMENT
  • Algorithmics
  • Web Integration (HTML / CSS)
  • Front-End Development / Javascript
  • Back-End Development
  • Content Management System (WordPress)
  • Back-End Development and Advanced Topics Option GRAPHIC DESIGN
  • Mock-up Design
  • Graphic Design Culture
  • Web Graphic Production Tools
  • Print Graphic Production Tools
  • Photo / Video

SECOND-YEAR PROGRAM DETAILS: DIGITAL CULTURE

  • Web Writing
  • English
  • Portfolio Creation
  • Web Law
  • Project Management DIGITAL MARKETING
  • Marketing
  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Advanced SEO
  • Community Management and Social Ads
  • Communication Culture
  • Paid Search Advertising WEB DEVELOPMENT
  • Object-Oriented Design
  • Automated Web Integration (CSS processors)
  • Object-Oriented Development and MVC Framework
  • Frameworks and Javascript GRAPHIC DESIGN MODULE
  • Web Ergonomics / Accessibility
  • Video
  • Web Graphic Production / Mock-up Design
  • Print Graphic Production / Graphic Guidelines
  • Motion Design

THIRD-YEAR PROGRAM DETAILS: PROFESSIONAL ENVIRONMENT & MARKETING

  • Web and Digital Culture
  • Web and Digital Marketing
  • SEO/SEA/WA (Search Engine Optimization/Search Engine Advertising/Web Analytics) and Web Content Creation
  • Digital Communication
  • Digital Law
  • Technical English WEB TECHNOLOGIES
  • Client-Side Development
  • Server-Side Development
  • Mobile-First & Responsive Design COMMUNICATION AND GRAPHIC DESIGN
  • Production Techniques
  • Web Design and Ergonomics
  • Digital Animation (Video) WEB PROJECT MANAGEMENT
  • Project Management
  • MyPersonalLearning
  • MyDigitalProject
  • Project Methodology
  • Internship MARKETING SPECIALIZATION MODULE
  • E-commerce with Prestashop
  • Community Management
  • Basics of Digital Publishing

Course Info