MBA Expert Marketing Digital

Course Description

This MBA program is designed to equip future web entrepreneurs with essential knowledge in the digital field, covering Management, Sales, Finance, Human Resources, digital strategy, communication, and more.

EXPERTISE FOR PROJECT MANAGEMENT

• Design Thinking
• Business Strategy
• Organizing Market Research
• Business Plan
• Business Model
• Digital Ecosystem
• Audit Methodology
• Digital Law
• Corporate Law

PROJECT MANAGEMENT

• Project Management / Monitoring / Key Performance Indicators
• Personal Development
• Lean Startup Workshop
• Operational Management
• Strategic Management
• Quality Management

PROJECT IMPLEMENTATION

• Customer Journey (Usability)
• Web Writing
• Content Production
• Social Media, Social Ads, and Influencer Marketing
• Lead Nurturing
• Organic and Paid Search Engine Optimization (SEO/SEM)
• Content Management System (CMS)

SALES AND CONSULTING ACTIVITIES WITH EXTERNAL CLIENTS

• English
• Project Framework / Contracting
• Digital Strategy (Segmentation, Channels, ROI)
• E-commerce Strategy
• Inbound Marketing
• Workshops with Real Clients
• Analysis and Reporting
• Data Marketing
• Project Testing / Client Validation
• Customer Relationship Management / Value Proposition

PROFESSIONAL APPLICATIONS

• My Start-up Project
• Professional Thesis