Course Description
This specialization aims to prepare and educate future responsible leaders in luxury marketing. Studying luxury marketing, home to renowned luxury brands such as Hermes, Louis Vuitton, Dior, and Chanel, and in the Montpellier region, with its rich tradition in tourism, hospitality, wines, and food, is an excellent choice for those aspiring to delve into French excellence and savoir-faire and understand how to market luxury products in a sustainable manner.
PROGRAM Master 1 FIRST SEMESTER MANDATORY
- French Excellence & Savoir Faire
- Luxury Brand Management
- Customer Experience Management (CEM/CXM) and Omnichannel strategy
- Hospitality & Tourism: actors, markets, and business models
- Business Ethics & Sustainability
- Design thinking
- Data Analytics for marketing
- Research methodology OTHER SKILLS
- Power platform by Microsoft
- Soft skills SECOND SEMESTER MANDATORY
- Marketing Challenge
- Pricing and value creation
- Inside the Luxury Industry
- Storytelling in the digital era
- Graphic and web design & Brand Communication
- Digital and Social Media Marketing
- Luxury Retail Management
- Research methods in Marketing TWO ELECTIVE COURSES
- Advanced digital metrics
- CRM and big data
- Aviation: Understanding the challenges of the aviation industry
- Digital marketing law
- Luxury Attitude (certificate)
- Sustainability in the Tourism Industry Master 2 FIRST SEMESTER
- Strategic Management
- Strategic Finance
- Strategic Marketing
- Decision & Game Theory
- Management control
- Sales & relations strategies
- Purchase & Supply chain
- HR and diversity Management
- Module Soft skills
- English for Business 1 or FLE SECOND SEMESTER SUSTAINABLE MANAGEMENT
Mandatory
- Marketing for alternative organisations
- Cross-cultural negotiations
One elective course
- Critical Management and Alternative Organisations
- Diversity marketing & communication
- Business & Society
- Entrepreneurship and systemic change DIGITAL ECONOMY COURSE
Mandatory
- Blockchain for marketing & sales
- Mark’Strat
One elective course
- Sharing economy & digital culture
- Digital change management
- Digital Business Model
- Advanced Excel for Business SPECIALISATION COURSES AND OTHER SKILLS
Mandatory
- Sector Marketing
- International Entrepreneurship Week
- Power platform by Microsoft
- English for Business 2 or FLE
Course Info
- Category Master
- Duration: 1-2 year